Introduction: In the heart of the bustling city of Singapore, Tiera Bicycles emerges as a beacon of urban exploration and adventure. Founded in 2014 by visionary entrepreneur Astin Zheng, Tiera represents more than just a brand; it embodies a lifestyle centered around the thrill of discovering new horizons on two wheels. Astin's passion for cycling and his desire to redefine urban commuting led to the inception of Tiera in 2022. Since then, Tiera has been committed to providing riders with an exhilarating and unique way to experience the cityscape.
Brand Philosophy: At Tiera, we believe that cycling is not just a means of transportation but a gateway to unlocking the hidden gems of the urban landscape. Our brand philosophy is rooted in the following principles:
Urban Exploration: Tiera Bicycles encourages riders to explore the city streets, alleys, and neighborhoods, uncovering its vibrant culture and diverse communities. With Tiera, every ride is an opportunity for adventure and discovery.
Innovative Design: Tiera bicycles are meticulously designed to seamlessly blend style and functionality, catering to the needs of urban riders. From sleek city bikes to versatile commuter models, our designs prioritize comfort, performance, and aesthetic appeal.
Sustainability: Tiera is committed to promoting eco-friendly transportation solutions and reducing our carbon footprint. Our bicycles are crafted using sustainable materials and manufacturing processes, aligning with our vision for a greener, more sustainable future.
Astin Zheng's Vision: At the helm of Tiera's vision stands Astin Zheng, whose mission is to inspire a new generation of urban explorers and redefine the way we navigate our cities. Astin's vision for Tiera goes beyond simply selling bicycles; it's about fostering a sense of community and connection among riders who share a passion for exploration and adventure.
Conclusion: With Tiera Bicycles, we invite you to embark on a journey of urban exploration and discovery. Whether you're navigating the bustling streets of Singapore or exploring cities around the world, Tiera promises to be your trusted companion on every ride. Join us as we pedal towards a future where the cityscape becomes our playground, and every street corner holds the promise of a new adventure.
