About us

Introduction:

Founded in 2014 by Singaporean entrepreneur Astin Zheng, Tiera Bicycles is a distinguished local brand born from a deep-rooted passion for cycling and a vision for excellence. Astin's journey began with a profound love for bicycles and a wealth of industry experience, culminating in the establishment of Tiera in 2022. Since its inception, Tiera has been dedicated to delivering premium cycling experiences to enthusiasts in Singapore and beyond.

Brand Philosophy:

At Tiera, our ethos revolves around a profound commitment to elevating the cycling experience for riders of all levels. Our brand is anchored in core principles that shape every facet of our operations:

1. Quality: Synonymous with uncompromising quality, Tiera sets industry standards through meticulous testing and stringent quality control measures. From materials selection to craftsmanship, every aspect of Tiera bicycles reflects our unwavering dedication to excellence.

2. Premium Craftsmanship: Tiera bicycles are crafted with an artisanal touch, blending form and function seamlessly. Each bike exemplifies the pinnacle of craftsmanship, offering riders an unparalleled journey on two wheels.

Astin Zheng's Vision:

At the helm of Tiera's vision stands Astin Zheng, whose aspiration is to establish Tiera as a beacon of trust and pride within the Singaporean and global cycling communities. Astin's dedication to quality and premium products is woven into the fabric of every Tiera bicycle, making Tiera a symbol of excellence worldwide.

With Tiera Bicycles, we invite you to embark on a journey of unparalleled quality, craftsmanship, and passion for cycling.